Checkdisout

I don’t know how you guys out there feel, but, to me most advertising has always resembled something irrelevant somehow trying to impose a threat on me. Because, although it mostly has nothing to offer, it seems to attack me from all angles. A bit like a bunch of children trying to catch your attention by hanging around your ankles trying to trip you up while you walk away having announced, “playtime is over, kids, time for bed”. Yet, they seem to want to tell me something. Otherwise they wouldn’t …

So, now they finally have the enemy entirely surrounded. No escape for the potential consumer anymore, say the so called ad big players and global networks. They claim to have zeroed in on the individual. Their magic formula? 360 degrees of ad and marketing weaponry. Total ad war is on the horizon.

A sigh of relief comes from the mouths of the ad agencies clients, after sleepless nights and horrendous nightmares about the consumer who threatened to ignore their advances. How scary was it, when they became increasingly immune to classic advertising and the internet age revealed the diversity of the human race.

By Brian B. Ashes